The customer communications industry changes fast.
The customer communications industry changes fast.
Here’s where you find out the truth.
Here’s where you find out the truth.
About Andy Young
I grew up in the print industry. Treeline Press exists because the space is drowning in recycled ideas pawned off as expertise. FutureCCM offers a different approach. You won’t get there by the same old, same old. From age nine, I learned about communication flow and paper’s role while working in my family’s print shop. In my mid-20s, I founded Emerge, which commercialized Adobe Acrobat and PDF before the industry understood the technologies (Ricoh USA now owns it).
I refuse to stay in one lane. I built one of the first contextual e-commerce platforms connecting artists to merchandise in streaming music. I led global software strategy at Ricoh, then directed the customer communications practice at Keypoint Intelligence. Now, Treeline Press. I don’t hide behind research and data. The way information connects people is a daily exercise in change management, and that’s very true of print, mail, and digital communications. I specialize in regulated industries and asking tough
questions.
Along with my big annual study, I’m available for consulting or speaking engagements. You can find my free analysis and opinions on Substack, with video content also posted to my YouTube channel Above the Treeline with Andy Young. I’m a working notebook, published openly to benefit you.
FutureCCM is my framework. Transformation is ongoing and real in this AI-driven, digital-first world. Let’s not just shift the paradigm, we can create something new. Different.
I grew up in the print industry. Treeline Press exists because the space is drowning in recycled ideas pawned off as expertise. FutureCCM offers a different approach. You won’t get there by the same old, same old. From age nine, I learned about communication flow and paper’s role while working in my family’s print shop. In my mid-20s, I founded Emerge, which commercialized Adobe Acrobat and PDF before the industry understood the technologies (Ricoh USA now owns it).
I refuse to stay in one lane. I built one of the first contextual e-commerce platforms connecting artists to merchandise in streaming music. I led global software strategy at Ricoh, then directed the customer communications practice at Keypoint Intelligence. Now, Treeline Press. I don’t hide behind research and data. The way information connects people is a daily exercise in change management, and that’s very true of print, mail, and digital communications. I specialize in regulated industries and asking tough
questions.
Along with my big annual study, I’m available for consulting or speaking engagements. You can find my free analysis and opinions on Substack, with video content also posted to my YouTube channel Above the Treeline with Andy Young. I’m a working notebook, published openly to benefit you.
FutureCCM is my framework. Transformation is ongoing and real in this AI-driven, digital-first world. Let’s not just shift the paradigm, we can create something new. Different.
About Andy Young
About Andy Young
Why Treeline Press?
Why Treeline Press?
TreelinePress exists because the industry was drowning in press releases and calling them insights.
Andy built something different: a reader-supported publication built on primary research, real data, and analysis that doesn't bend to sponsor relationships or conference agendas.
The Substack covers the transformation happening at the intersection of print, mail, digital communications, and customer experience — with a specific focus on regulated industries: financial services, insurance, healthcare, and beyond.
Paid subscribers get access to full benchmark studies, early research findings, direct commentary, and conversations with industry leaders. It's not a newsletter. It's a working analyst's notebook, published openly.
The industry is moving. TreelinePress exists to document exactly where — and what it means for the people making decisions inside it.engagements for organizations navigating the shift from legacy print to digital-first operations.
TreelinePress exists because the industry was drowning in press releases and calling them insights.
Andy built something different: a reader-supported publication built on primary research, real data, and analysis that doesn't bend to sponsor relationships or conference agendas.
The Substack covers the transformation happening at the intersection of print, mail, digital communications, and customer experience — with a specific focus on regulated industries: financial services, insurance, healthcare, and beyond.
Paid subscribers get access to full benchmark studies, early research findings, direct commentary, and conversations with industry leaders. It's not a newsletter. It's a working analyst's notebook, published openly.
The industry is moving. TreelinePress exists to document exactly where — and what it means for the people making decisions inside it.engagements for organizations navigating the shift from legacy print to digital-first operations.
Want to see Andy’s most recent TED Talk?
Want to see Andy’s most
recent TED Talk?
Watch it here!
Watch it here!
The best things happen above the treeline.
The best things happen
above the treeline.
