Research and Industry Information

2024 Study

Paper Suppression Strategies & Impact on Customer Experience

An in-depth study of challenges and opportunities in paper suppression and the role of print in customer experience.

Introduction

Treeline Research, LLC proudly announces our first landmark study for 2024, dedicated to unraveling the complexities of transitioning from traditional print to digital processes in customer communications. This pivotal research targets 150 business leaders and 1,000 customers in banking, insurance, financial services (healthcare is upcoming!), aiming to set new industry benchmarks in understanding the post-print era such as:

  • What is the role of print and paper in customer experience?
  • Do consumers have a right to receive mailed communications?
  • What is the environmental impact of customer preference for print?
  • What is the political landscape look like for mailed communications?
  • What is the most secure method of communicating with customers?

Study Details

Treeline Research, LLC proudly announces our first landmark study for 2024, dedicated to unraveling the complexities of transitioning from traditional print to digital processes in customer communications. This pivotal research targets Consumers and the U.S. Banking, Insurance, Financial Services, and Healthcare Markets, aiming to set new industry benchmarks in understanding the post-print era such as:

  • 400 US Business: Quantitative & Qualitative Research
  • 3,000 US Consumers: Quantitative & Focus Groups

Content Highlights

  • Summary & Hypothesis: Insights into our approach, anticipating the link between paperless adoption and consumer behavior, considering the nuances of larger enterprises and diverse industries.
  • Market Background: Analysis of factors driving paper suppression, including declining mail usage, ESG principles, and the influence of tech-savvy consumer demographics.
  • Methodology: Detailed look at our sampling method, sample sizes, and approaches to both quantitative surveys and qualitative interviews.
  • 400 US Business: Quantitative & Qualitative Research
  • 3,000 US Consumers: Quantitative & Focus Groups

Key Topics

  • Survey and Interview Focus: In-depth exploration of paper suppression strategies, technological adoption, consumer preferences, and more.
  • Respondent Profiles: Comprehensive criteria for business and consumer respondents, ensuring a broad and relevant spectrum of perspectives across vertical industry, product or line of business and application type.

Project Timeline and Deliverables

  • Fielding Dates: January 2024 – March 2024
  • Publishing February 2024 – June 2024
  • Abstract: July 2024
  • Deliverables: A range of business and consumer insights including detailed briefs, presentation materials, summary analyses, and raw data, all available for separate pricing or as a discounted package.

2024 Paper Suppression Study Abstract Request

Request the summary of our Primary Research Study - Transactional Customer Communications: Banking, Insurance, Financial Services. The abstract includes combined business and customer survey results.

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