As the global pandemic recedes, its impact on transactional communications remains profound. We’ve entered an era where digital adoption has redefined customer interactions with banks, insurance companies, financial services, and healthcare providers. This shift, propelled by COVID-19 and the rise of Millennials, has set us on a path of swift digitalization. The dialogue has evolved from print versus digital to a more urgent examination of the pace at which mailed communications are giving way to digital experiences.
Unfortunantly, market research in this sector hasn’t kept up, often relying on dated metrics that don’t reflect this rapid evolution. Addressing this discrepancy is the cornerstone of Treeline Research, LLC. Our goal is to not just keep pace but to stay ahead of the curve, forecasting the direction of transactional communications and customer interactions, establishing new industry benchmarks.
It’s with great enthusiasm that we announce our first market study for 2024, “Paper Suppression and Its Impact On Customer Experience.” This timely study aims to reveal the strategies businesses currently use as they guide customers from paper processes to digital experiences. Amid customer experinece (CX) concerns over the phasing out of paper and mailed communications, we’re committed to providing enterprises with up-to-date, realistic, and data-driven strategies for successful digital transformation. Our goal is to challenge misconceptions and provide analysis that reflects the market’s actual state, moving beyond the narratives endorsed by the global print and paper ecosystem.
The initial phase of our study zeroes in on U.S. consumers, asking pivotal questions to understand the market’s heartbeat:
- Does the option of mailed communications affect your choice of service provider?
- As a consumer, do you believe you’re entitled to receive mailed communications?
- Do environmental considerations influence your communication preferences?
- hat’s your level of engagement with mobile applications, and how often do you use them?
- How interested are you in innovative delivery methods such as cloud-based services, digital wallets, and payment solutions?
- And more…
Starting in mid-February, we’ll begin sharing insights from our Consumer Survey through a series of briefs. For a deeper dive into our study, or to join us on this transformative journey, please contact us at info@treelinepress.com or Contact us for more information.
Together, let’s explore the unfolding future of transactional communications, where digital is poised to dominate, and consider what these changes portend for the realm of print, for businesses, and for consumers at large.