About
Established in 2023
What is the future of customer communicaitons?
Market research has not kept up with the rapid transformation in the customers communication industry especially for transactional bills and statements.
Our mission is to observe and report on the digital transformation of printed and mailed transactional communications, 3rd party print service providers (PSPs) and their ecosystem of customers and vendor suppliers around the world. We are dedicated to ensuring that PSPs, Enterprises, Consultant, Vendors and Private Equity firms possess the industry insights and capabilities required to meet the evolving demands of their customers and to build a sustainable communication services businesses that extend beyond legacy print and mail.
Treeline Research will offer new perspective to the printed customer communications industry with analysis based on sound research methods, industry knowledge and business experience. We will continue to recognize the significant and important role of printed communications and seek to understand where print and mail will continue to bring value in both transactional and direct marketing communications in the future.
Andy Young
Owner & Principal Analyst
A lifetime of experience in the broader print and customer communications industry.
Positioned at the forefront of the transition from printed paper to digital communications, Andy’s leadership at Treeline Research is marked by a deep commitment to providing insightful analysis in the ever-evolving domain of customer communications in a digital-first era. His extensive background, including roles at Keypoint Intelligence and as the head of Global Business Development at Ricoh Graphic Communications, has shaped him into a strategic thinker with an acute understanding of market trends, honed through a lifetime in the print and customer communications industry.
Andy’s journey in the industry began at age nine in his family’s printing business, which he left at age 25 to lead the founding of Emerge, an early pioneer in Adobe Acrobat and PDF technologies. Emerge’s success, culminating in its acquisition by IKON Office Solutions, now a part of Ricoh USA, stands testament to Andy’s foresight and innovation in the field.
Prior to rejoining Ricoh, Andy spent seven years in the music industry developing one of the first contextual e-commerce platforms for connecting authorized artist merchandise (e.g., t-shirts, posters) in streaming music, an early predecessor to online merch selling solutions you now see on popular streaming services such as Spotify.
At the helm of Treeline Research, LLC, Andy leverages his vast industry knowledge to bridge the divide between traditional print and modern digital experiences. His commitment to insightful research, strategic business development, and his enduring passion for the industry are key in guiding businesses to prosper in the swiftly shifting digital landscape.
Connect with Andy on LinkedIn
About the name Treeline
The best things happen above the Treeline!
The name Treeline derives its meaning and inspiration from a saying my late son, Alex, expressed when he found himself in a place he cherished so deeply, being above the treeline in the Colorado mountains.
For those unfamiliar, the treeline represents an ecological boundary where tree growth reaches its upper limits. It’s a point of transition from the familiar to demanding and uncharted terrain, where the view seems to stretch on forever. This perspective profoundly resonates with my approach to business.
I firmly believe that above the traditional confines of thinking, there exists a realm of untapped possibilities and unexplored horizons in print and digital communications. At Treeline Research, we are dedicated to looking beyond the expected, guiding the industry to discover the best solutions and strategies that can lead to remarkable outcomes in the world of customer communications.
*Alexander Young age 24, died in his sleep on Sept. 6, 2021 of fentanyl poisoning.