About Treeline Research
Andy Young operating an AM Multigraphics TCS-4 Automated Offset Duplicator with his father in Middleton, WI circa 1983
Treeline Research is a specialized market research firm focused on the transformation of traditional customer communications into digital experiences.
We are dedicated to ensuring that PSPs, enterprises, consultants, vendors and private equity firms possess the industry insights and capabilities required to meet the evolving demands of their customers and to build a sustainable communication services businesses that extend beyond legacy print and mail.
With an acute awareness of the significance and important role print has in our communications, Treeline offers a new perspective to the customer communication industry, highlighting where traditional and digital technologies intersect and where each brings value into your direct marketing communications in the future.
Providing analysis based on sound research methods, industry knowledge and business experience, we provide a diverse range of comprehensive market data with an in-depth understanding of your business, helping you build cutting-edge customer communications solutions that navigate the evolving landscape of digital conversations, payment methods and experiences.
Andy Young
Owner & Principal Analyst
About Andy Young
Andy’s understanding and navigation of evolving customer communication technologies has spanned 35+ years, starting at the tender age of 9 while working in the family’s printing business before leaving to found Emerge, a pioneer of Adobe Acrobat and PDF technologies, at just 25.
Through decades of being on the forefront of technology innovation, Andy’s understanding of the critical importance of all forms of communication has been the foundation of his entire career. With the success of Emerge, which was sold to Ikon Business (now Ricoh USA), his professional path has wound through all aspects of the communications spectrum, spending 7 years developing one of the first contextual e-commerce platforms for connecting authorized artist merchandise in streaming music, an early predecessor to online merch selling solutions adopted on popular streaming services such as Spotify, before joining industry giant Ricoh Global Software and Services and Keypoint Intelligence.
His commitment to the industry and spirit of innovation has been well-honed through every stage of his expansive career development from technician to founder, owner, executive and entrepreneur.
Always an advocate of the customer, Andy is leveraging his vast experience and knowledge to bridge the divide between traditional print and modern digital experiences. His thirst for insightful research, strategic business development, and his enduring passion for the industry are key in guiding businesses to prosper in the swiftly shifting digital landscape.
About the name Treeline
The name Treeline derives its meaning and inspiration from a saying my late son, Alex, expressed when he found himself in a place he cherished so deeply, being above the treeline in the Colorado mountains.
For those unfamiliar, the treeline represents an ecological boundary where tree growth reaches its upper limits. It’s a point of transition from the familiar to demanding and uncharted terrain, where the view seems to stretch on forever. This perspective profoundly resonates with my approach to business.
I firmly believe that above the traditional confines of thinking, there exists a realm of untapped possibilities and unexplored horizons in print and digital communications. At Treeline Research, we are dedicated to looking beyond the expected, guiding the industry to discover the best solutions and strategies that can lead to remarkable outcomes in the world of customer communications.
*Alexander Young age 24, died in his sleep on Sept. 6, 2021 of fentanyl poisoning.
